Research into Target audience

RESEARCH INTO TARGET AUDIENCE

For my pre production Media Studies Foundation Portfolio Research Task, I carried out Target Audience research into my fashion magazine. The purpose of my primary research was to establish my target market, to find out- who they are, what their interests are and how to make my product appealing to them. In this research I have focused on completing- an initial questionnaire which is aimed at my desired target audience. This information will help me to create a potential target audience profile and to develop fashion magazine ideas. This will incorporates research data into a magazine that is visually attractive to potential readers.

   TARGET AUDIENCE QUESTIONNAIRE

SURVEY ANALYSIS 

Age

My magazine will be aimed at readers aged 16-18. Due to 50% of the people who filled out the questionnaire, fall into this category, this will make me focus on half of the results due to the age categories having  different interests in fashion magazines.

 Gender

The target audience for my fashion magazine will be predominantly female. As 80% of the questionnaire participants are women, my results will mainly reflect the wants and desires that my target market anticipates in a fashion magazine.

Purchase

My results show that 80% of the people who answered the questionnaire do buy fashion magazines. This shows the majority of people who I interviewed are fashion conscious, making my results reliable as they are based on fashion magazine buyers.

Interests

The interests of the questionnaire participants seems to be mainly fashion articles, beauty, celebrities and hairstyles. This is helpful information as now I can develop my magazine front cover with more focus and detail on these aspects, as that is what my target audience are looking for in a magazine

Appeal

The participants ticked more then one box when it came to what appeals to them. With reference to my questionnaire results, it seems 43% of readers like to see pictures in fashion magazine. I will take this into account when developing the magazine content.

Features

Fashion magazines tend to give readers the chance win prized or to small include freebie beauty products. I wanted to find out if this is attractive to the target audience. My results show that 67% said yes and 33% said no. This indicates that the majority participate in these competitions and would likely be more drawn to fashion magazines with this to offer.

Purchase

I inquired about how often the audience buys fashion magazines in order to decide what kind of magazines issue I should create- daily, weekly, monthly or yearly magazine. The results reveal that participants buy magazines monthly or yearly. This maybe be due to Serbia not stocking magazines in their language but also because big fashion magazines such as Vogue tend to produce magazines monthly.

Existing Fashion Magazines

Big brand fashion magazines are very successful, yet all different in their own way. Vogue is sophisticated, Seventeen is young and Glamour is stylish, all these different styles attract different audiences. By knowing that 34% voted for Vogue, I can focus on displaying my magazine in a similar way to Vogue‘s magazine layout.

Cost

I have collected my results from the questionnaire and it can be seen that 50% of the target audience is willing to pay £3-£4 for a fashion magazine. This could be because that is the cost of big brand fashion magazines such as- Vogue, Elle and Marie Claire. I will put the price of my magazine in the region of £3-£4, in order to attract the target audience.

Feature

Existing magazines tend to give their target market the opportunity to write into the magazine to express their views and opinions on current topics. I wanted to find out if audiences find this appealing. 70% said yes which indicates that readers want to hear what others (similar to them) have to say. This is a feature I can work into my magazine in order to attract this target audience.

Layout

And finally I questioned what kind of layouts appeal to my target audience, since 22% of people said they were interested in fashion articles in a previous question. I gave Busy, Simple, Colourful and plain as options as I know some readers don’t like distraction when they are trying read and others like to look at images that are relevant to the article. 60% said that they are attracted to colourful articles. This is an aspect that I will work into my- front cover, content page and double page spread of my fashion magazine.

 

AUDIENCE PROFILE

This is AIMA , who is a typical member of my target audience. She is ages 16 and is in year 10TH grade at high school.

At school she enjoys Art and Geography as she likes painting with bright colours and learning about world cultures. She considers herself fashion forward as she likes to keep up with the latest celebrity fashion and loves to read about high fashion cat walks and rising designers. AIMA has her own style that she likes to combine with upcoming trends and would considers herself to have a sweet and casual style.

AIMA receives pocket money from her parents ,which she likes to spend on beauty products, clothes, jewelry and fashion magazines.

  AIMA is a typical girl who enjoys movie nights with her friends and quality time with her family.

She enjoys talking about celebrity red carpets with her friends and trying out new beauty home remedies and hairstyles.

Additionally AIMA’s favorite season is summer- so likes to exercise and go on bike rides in order to get ready for the summer fashion trends.

AIMA is confident but tends to let what people think of her get in the way of ability to achieve her goals. She is sociable and polite, but also enjoys participating in group debates and is not afraid to voice her opinions about subjects she is passionate about or something she disagrees with.

Even though she follows all the fashion trends AIMA tends to ignore the ones she doesn’t like, never changing her style to fit in with the latest media craze.

 AIMA has various social media apps which allow her to keep in contact with her friends (Facebook) and to explore images (Instagram). She favors photo based social media applications such as Pinterest and Instagram where she likes to follow bloggers and look up ‘traveling’ and fashion images.

AIMA favors classical teenage fashion brands such as-

•Abercrombie and Fitch

•MANGO 

•Gilly Hicks

•Victoria Secret

•H&M

•Primark

•ALEXZENDAR MCQEEN 

•MAC Make up

•BOBBY BROWN Make up

Her purchases consist of-

•Hair products

•Makeup

•Jewelry

•Clothes

•Cinema tickets

•Food (Lunches Out)

•Fashion Magazines

•Snacks

AIMA has some brand Loyalty to businesses that she prefers. She enjoys- clothing brands, food brands  and magazine brands but is not to fussed about other products.

Here's some of the brands AIMA Prefers and buys from regularly-

•Hollister

•Cadbury’s

•Truth (jewelry)

•Vapianos (restaurant)

•Nandos (restaurant)

•Apple (electronics)

•Juicy Couture (perfume)

•Benefit (make up)

Here are some media pages that (like AIMA) my target audience would use-

•Facebook

•Instagram

•Pinterest

•Snapchat

•Etsy

•Ebay

•Amazon

•Vine

•Youtube

•Skype

Design inspiration, Moodboard and layout sketches

-DESIGN INSPIRATION

2 from Saad Latif






-MOODBOARD OF A FASHION MAGAZINE 

-LAYOUT SKETCHES 

Initially i  wasted many paper while thinking of the layout and I also had a research on Fashion magazine, keeping it mind , i decided to create something after some hours and when i showed that all the to sketches to my teacher and she approved. and then  i started working on them.

FRONT COVER

 I kept the front cover very simple , with the few text on it and the picture i am going to place here would be placed according to the text.

CONTENT PAGE

One side of the content is to filled with the pictures and the other with the text.

DOUBLE PAGE SPREAD 

 There are total two pages for the double page spread at the one place i'll  placing  the interview and on the second a  picture. Page one was filled with interview of the model. 

Magazine Information

Magazine information from Saad Latif

Magazine analysis research

MAGAZINE ANALYSIS 1

Magazine analysis from Saad Latif

MAGAZINE ANALYSIS 2

Magazine Anaylsis 2 from Saad Latif

Iinitial Fashion magazine research

fashion magazine research part2

Magazine resaerch 2 from Saad Latif

Research on Fashion Magazine

Their is a list of fashion maggazines but i will be my resarch on two mazagines
the one is VOGUE and the other one is ELLE

VOGUE

The name Vogue means "style" in French. Vogue was described by book critic Caroline Weber in a December 2006 edition of The New York Times as "the world's most influential fashion magazine" The publication claims to reach 11 million readers in the US and 12.5 million internationally .Furthermore, Wintour was described as one of the most powerful figures in fashion.

 

 

the other one,

Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. Elle is also the world's best-selling fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she" or "her.

LOGO RESEARCH

VOGUE and ELLE magazines  have similar fonts and they have used serif fonts , usually it is used in fashion magazine.

Standard fashion magazine size,

Standard Size: 8 3⁄8” x 10 7⁄8” is an economical and common magazine page size. With that being said, magazine sizes often vary from these two standard sizes. Over sized and under sized magazines can be produced and their cost per square inch is almost always higher.

Types of font used in Fashion Magazine

Fonts are the lifeblood of the Fashion Magazine world. The majority use Serif fonts like the traditional Didot or Bodoni. Some prefer Sans Serif. Today, Fashion Magazines use both Sans and Serif fonts on their covers and their layouts. Many Type creators are attempting to design the next Didot or Bodoni but few come close. Those who are, are taking traditional letter forms to the next level and achieving incredible results, such as Lingerie Typeface, Paris Typeface and Paris Pro Typeface. Here I compare and contrast some of the world’s leading Fashion publications to help you discover more about the use of Fonts in Fashion.

Target audience

 The purpose of my primary research was to establish my target market, to find out- who they are, what their interests are and how to make my product appealing to them.

the aimed audience for a fashion magazine is between 13 to 34 years and the people who like to buy clothes and accessories stuff , usually fashion magazine features the latest collections and new information about the clothing line. that attract readers.

Usually 87% women are the buyer of fashion magazine and 13% males are buyers

fashion magazine has to economical that who likes to read it , can afford it , usually it has economical rates.

Logo research

LOGO RESEARCH

What is a logo?                                                                                                                                       

A logo (abbreviation of logotype from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word).] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand..

These are the famous fashion magazine logos , so i had research on these magazines so i tried to choose a similar logo for my magazine.

Vogue uses similar Bodoni and original Didot

CHOOSING THE PERFECT FONT

My magazine masthead needs to be one of the first things which attracts the audience to purchase it, other than the main image. Originally I thought choosing a font would be particularly easy but in actual fact, throughout the duration of this course I have learnt that it is completely the opposite; the font must draw the reader’s attention whilst relating to the genre of music.

I used the following two websites to help me to choose which font who suit my magazine perfectly: http://www.dafont.com and http://www.1001freefonts.com. I picked out three possible fonts in which I thought could work within my magazine.

This font is called 'Casteller ’ and is a serif style. I particularly like this and would consider it my favourite of all three as it isn’t too formal but isn’t exactly informal either, giving me a good medium. This reflects my magazine’s target audience and genre.

This font is called ‘Bodani MT’. This is a serif style font and is much slimmer and taller than the other two fonts. This font is very formal but I think it would be more appropriate on a Fashion Magazine Cover. This is something I will be aware of when choosing my font.

This font is called ‘Garamound regular’. This is a serif style font and is smoother than the other two fonts, as well as wider. The font could be seen as formal and therefore, I am hesitant to use this as I don’t want my magazine to appeal to the wrong audience.

Which is the perfect font?

The perfect font for my magazine front cover is ‘CASTELLER'

MY MAGAZINE  LOGO (first look as it was rejected by me and my teacher)

MY MAGAZINE LOGO (final look)

 This is the logo of my magazine , the font i used is 'CASTELLAR' and as it is a fashion magazine so i placed a fashion illustration after 'c' to make my logo more elegant. but i removed this illustration later. i made this logo at Adobe Illustration , but afterwards i removed this illustration and i made my logo very simple and elegant.

Genre Selection

                                            What is a magazine and its types?

                                                                                                                                                                     A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine). Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three. At its root, the word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles. This explains why magazine publications share the word root with gunpowder magazines, artillery magazines, firearms magazines, and, in French, retail stores such as department stores. magazine has various types like

travel magazine , fashion magazine , political magazine , auto mobile magazine and etc.

                                                    

Selection of the genre

                                                                                                                                              

I decided to choose a genre on Fashion Magazine because i have fully interest in Fashion field , So i am going to choose name for my magazine. Its a word which is derived form Latin language . The word is " Creatio ". The word 'Creatio' means , to create a new style of fashion or to create interesting details about fashion styles.                                                                                                                                                           

                                                                                                                                          

Definations ( CMYK,Pixels,Resolution and etc)

                                                                                                                                                                                                                                                                                                                                                                                             DEFINITIONS 

What is CMYK?

                             The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow and key (black). Though it varies by print house, press operator, press manufacturer, and press run, ink is typically applied in the order of the abbreviation.

The "K" in CMYK stands for key because in four-color printing, cyan, magenta and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate. Some sources suggest that the "K" in CMYK comes from the last letter in "black" and was chosen because B already means blue.] Some sources claim this explanation, although useful as a mnemonic, is incorrect, that K comes only from "Key" because black is often used as outline and printed first.

The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks "subtract" brightness from white.

In additive color models such as RGB, white is the "additive" combination of all primary colored lights, while black is the absence of light. In the CMYK model, it is the opposite: white is the natural color of the paper or other background, while black results from a full combination of colored inks. To save cost on ink, and to produce deeper black tones, unsaturated and dark colors are produced by using black ink instead of the combination of cyan, magenta and yellow. It is used for printing, there is an example of cmyk.

                                                       

What is RGB?

RGB (red, green, and blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum. Levels of R, G, and B can each range from 0 to 100 percent of full intensity. Each level is represented by the range of decimal numbers from 0 to 255 (256 levels for each color), equivalent to the range of binary numbers from 00000000 to 11111111, or hexadecimal 00 to FF. The total number of available colors is

In the Hypertext Markup Language (HTML), the color for a page background or text font is specified by an RGB value, expressed with six digits in hexadecimal format. The first and second digits represent the red level; the third and fourth digits represent the green level; the fifth and sixth digits represent the blue level. In order to actually display the colors for all possible values, the computer display system must have 24 bits to describe the color in each pixel. In display systems or modes that have fewer bits for displaying colors, an approximation of the specified color will be displayed.

In creating Web pages, the number of RGB values that are recommended for use is considerably reduced - first, by the fact that many displays can handle only 256 colors and, secondly, because PC and Mac Web browsers. RGB is used for digital , screen monitors phones.

What are Pixels?

Pixel is basically a mixture of ‘Picture' and 'Element’. Pixels collectively create images that one can see on a digital screen display. Generally, the higher the pixel counts within a digital image, the sharper the image. A digital camera usually produces better images because they produce a higher pixel count. It makes the image more suitable for enlargements and allows more possibility for image cropping. Pixels are a basic measuring unit in computer imagery. It is used in cameras, screens, TVs, etc., anywhere an image is displayed. It is also considered as a physical point in a raster image or the smallest element that is displayed in an image. An image is often made up of small pixels that come together to form a bigger picture. Pixels can also be used as color dots to create a whole image, where pixels represent colors in the image.

What is resolution?

The process or capability of making distinguishable the individual parts of an object, closely adjacent optical images, or sources of light

A measure of the sharpness of an image or of the fineness with which a device (as a video display, printer, or scanner) can produce or record such an image usually expressed as the total number or density of pixels in the image <a resolution of 1200 dots per inch>

In Physics & Chemistry: The act or process of separating or reducing something into its constituent parts: the prismatic resolution of sunlight into its spectral colors.

The fineness of detail that can be distinguished in an image, as on a video display terminal.

The amount of detail that the camera can capture is called resolution. It is determined by the dimension of the unit of information representing an image. In optics, resolution is the ability to distinguish two separate objects. The resolution of a system is based on the minimum distance at which the two objects can be separated and distinguished as individuals. The resolution depends on the aperture of the instrument and the wavelength of the observed light. The resolution of digital images can be described in many ways including pixel resolution, spatial resolution, spectral resolution, temporal resolution and radiometric resolution.

Resolution can be measured in 3 ways:

Sample per inch (spi, scanners)

Pixel per inch (ppi, monitors)

Dots per inch (dpi, printers)

EXAMPLE Notice when an image is magnified to its full extent, it shows tiny squarethat make up the picture. These are pixels; these pixels together make up the image that is being displayed. Screens and TVs that are available these days come with a fixed pixel amount, which is given under resolutions. This determines the quality of the image that would be available on the screen. The higher the resolution, the higher the pixel count, which results in a better image.

what are registration marks?

Marks made to a surface to help with alignment. A registration mark is commonly used with printing to help ensure the print is aligned properly.

. What is Bleeds?

bleed is printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.

It is very difficult to print exactly to the edge of a sheet of paper/card so, to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed.