Logo research

LOGO RESEARCH

What is a logo?                                                                                                                                       

A logo (abbreviation of logotype from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word).] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand..

These are the famous fashion magazine logos , so i had research on these magazines so i tried to choose a similar logo for my magazine.

Vogue uses similar Bodoni and original Didot

CHOOSING THE PERFECT FONT

My magazine masthead needs to be one of the first things which attracts the audience to purchase it, other than the main image. Originally I thought choosing a font would be particularly easy but in actual fact, throughout the duration of this course I have learnt that it is completely the opposite; the font must draw the reader’s attention whilst relating to the genre of music.

I used the following two websites to help me to choose which font who suit my magazine perfectly: http://www.dafont.com and http://www.1001freefonts.com. I picked out three possible fonts in which I thought could work within my magazine.

This font is called 'Casteller ’ and is a serif style. I particularly like this and would consider it my favourite of all three as it isn’t too formal but isn’t exactly informal either, giving me a good medium. This reflects my magazine’s target audience and genre.

This font is called ‘Bodani MT’. This is a serif style font and is much slimmer and taller than the other two fonts. This font is very formal but I think it would be more appropriate on a Fashion Magazine Cover. This is something I will be aware of when choosing my font.

This font is called ‘Garamound regular’. This is a serif style font and is smoother than the other two fonts, as well as wider. The font could be seen as formal and therefore, I am hesitant to use this as I don’t want my magazine to appeal to the wrong audience.

Which is the perfect font?

The perfect font for my magazine front cover is ‘CASTELLER'

MY MAGAZINE  LOGO (first look as it was rejected by me and my teacher)

MY MAGAZINE LOGO (final look)

 This is the logo of my magazine , the font i used is 'CASTELLAR' and as it is a fashion magazine so i placed a fashion illustration after 'c' to make my logo more elegant. but i removed this illustration later. i made this logo at Adobe Illustration , but afterwards i removed this illustration and i made my logo very simple and elegant.