My magazine represents the social groups associated with the genre of fashion in a quite stereotypical way. Because as you can see the cover lines and main cover lines revolve around issues in the fashion world as in what to wear and solutions for every seasons. Also who want to follow such as a 'Famous Fashion Figure' all these represents the fashion world in a stereotypical way, that fashion is all about your cloths, about your beauty and lifestyle. Another social group being represented is the upper and middle class and my main image strongly represents this because the magazine is completely based on top designers collection and activities that happening around the town about fashion. And everyone in Pakistan which is an issue because the lower classes do not have much resources to buy designer cloths from designers or from brands, so they spend money on fashion magazine to copy that designs.However my target audience is upper class, so they feel anxious about the monthly issues of the magazine. All they want to know is what is happening around the town or what is going to be in coming days regarding fashion like launch of a new shop or of a new collection by any designer and readers also follow the articles like celebrity talks and interviews (stuff like that). My model also represents a young girl who is in her 2Os and this shows that magazine is for girls in between 15 till 3Oth age. And it also include some space (articles) like boys too. The ethnic minority also represented are the ones who are interested in designer attire as in Pakistan more then 5O% people are not able to buy designer cloths but still designer and brand wear gaining more recognition in Pakistan day by day.
The font sizes and types i have used are quite similar to
the ones we see in vogue, it also have codes and conventions of an adult
fashion magazine which gives it the delicate look. Three types of fonts i have
used here as you can see vogue also have similar layout like the my product.
In my content page i got my inspiration from Fashion
magazine. Although i brought forward the fonts i used in my front cover to
create continuity.
¨For my double spread page i have placed interview of the
model whose picture is at the cover page because shes (on the rise) and i used
plain white background and the text colors used is black. at the left side side
page all the text is located , on the right side theirs the image of the model
whose interview in being placed with 2 columns. I have used a font which was
somehow similar to those of the cover and content although they could be
different. But this helped me in creating continuity.
2. How does
your product engage with audiences and how would it be distributed as a real
media text?
My magazine
is targeting to people from teen to adult specifically but it can reach up to
the people who love to follow fashion too. Secondly my target audience should
be aware of the recent fashion icons and should be using social media.I also
created a facebook page as many famous magazines also have one. And I also
created a google questionnaire to see whether people like the magazine or not.
Most of the responses i got were very positive.
Distribution for my final product,
Internationally:
Hearst Corporation - Hearst is one of the nation’s largest
diversified media, information and services companies with more than 360
businesses. Its major interests include ownership 15 daily and 34 weekly
newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany
Times Union, more than 300 magazines around the world including Cosmopolitan,
ELLE,Harper’s BAZAAR etc;ownership in cabl television networks such as A&E,
HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch
Group; digital services businesses such
as iCrossing and KUBRA; and investments in emerging digital and video companies
such as Complex, BuzzFeed, VICE and AwesomenessTV.
Hearst would be a great option if i want to publish my
magazine internationally as hearst already is known for publishing Women and
Teen magazine. It has been publishing seventeen since 1944 so this will come as an advantage for my
magazine, Plus it publishes the most famous magazines so it will also help in
making my magazine a well recognized one.
Locally,
I have chosen the The Dawn media group to
distribute my magazine as it already has many magazines being distributed in
Pakistan. The Dawn media group covers three areas, print media (organised as a
separate division called Dawn group of Newspapers) , broadcast media , and
internet media. Being one of the largest media companies in Pakistan , i will
be able to target a major audience. The Dawn media group is a large media
company with their foothold in many areas of the media industry also with a well
reputed name familiar to the audience.
And Dawn media group have not published any of Fashion magazine yet so
they will be able to publish my magazine and it will be beneficial for them
too. Through this it will be able for me to cater a huge audience at Pakistan.
Therefore they will be interested in distributing my magazine in such as inside
shopping mall and clothing stores and at your doorsteps too. Their will be an
economical price of the magazine which has to be paid by every reader. The sole
purpose of this magazine is to serve the female audience living in Pakistan
more or less does follow some of the norms of the society , I live in when it
concerns the cloths of the female.
3. How did
your production skills develop throughout this project?
At the
beginning it was very confusing yet overwhelming as it required alot of time
and effort. I had learned alot and progressed along. From working over and over
again to come up with a desirable product was a very difficult yet it taught me
how and where should what font, image or sentence be used. Explaining
everything we do - fonts selection, image selection then also providing proof
including screenshots, pictures whether it be photoshop or just some research.
Most importantly keeping a check on each and every minor detail ; whether the
font is creating continuity, whether the image is edited neatly
etc.
This product
taught me alot about camera work and lights as i made alot of mistakes but i
learnt through them. I learnt about ISO, Shutter speed, lighting and keeping
all the elements in mind i ended up creating the final product.
4. How did you
integrate technologies – software, hardware and online – in this project?
Throughout
the coursework, I used software in order to design and creaet my magazine
components ( front cover page , content
page and double page spread ). I used Adobe Photoshop C6 ( 2015 edition ) in
order to design my magazine product, which is example of integration of software.
I integrated Photoshop into my entire production aspect of the coursework, as i
used it for creating mastheads, layout and mock-ups and the final product.
Photoshop is a industry level software used by multiple institutions who
utilise all its benefits to make professional magazines. I was able to have
access to this software and i found the tools very easy to use once and i have
done enough research for photoshop that how to use it. Overall it helped alot
to me immensely with the production aspect of the coursework. It was not so
easy to use this software, I watched lots of tutorials that aimed me how to use
this software.
I did not
used variety of Hardware to create my final product, but one notable hardware
was the canon 60d. i used for taking photographs of the model who were
portraying the characters in my magazine. i customised the setting of the
product based on the type of weather conditions so that i could get better
amount of lighting so i could get high quality images. some of the shoot was
done at sunlight and the other was done under roof with artifical lights. the
use of camera was so important because i needed it to make the images for the
product.
Throughout
the coursework, I highly integrated the use of online websites to present my
coursework. I used blogger as the blog to
present my coursework because it has a wide range of very different in useful features. It was
very easy to learn and use and i thought its features and layouts were much
better than blog platforms i saw and thus i decided that I should use Blogger
because it had better features me to use.
I also used
some other online platform to present my work into Blo. I used Slidshare and
emaze to present word documents and embedded into blog. It is an easy way to
integrate online technologies. I also made some accounts of social apps like
(instagram, facebook and twitter ) just to market my product.
In
Conclusion, I have found ways to integrate all three aspects, software,
hardware and online into my coursework. The implementation of these factors not
only helped in designing my product, but also helped vastly for presenting my
work on the pre-production and post-production side of the coursework.
